In this episode of College Enrollment Marketing, Brian shares the mic with Abby Maharaj as the two dive into tips for writing content relevant to college prospects.
As a college marketer, it’s important to stay on top of what’s most important to prospects, in order to capture their attention and entice them to learn more about your college. However, understanding your market can take time — as well as finding relevant inspiration to draw on.
Brian and Abby help to de-mystify the process of creating content for colleges in this episode.
“The most important thing is to figure out who you’re talking to and what they care about.”
“When we’re writing content, I think it’s about just engaging people and making them want to see more.”
“If I think college isn’t an option for me, then you’re never going to get my attention; and this is a huge untapped market for college marketing.”
“Understand the students and the people you’re talking to. What you care about as a university may be a little different than what your prospective students care about.”
[1:29] What’s Abby’s process for content writing?
[5:39] How does Abby find inspiration for content?
[9:29] How to not overthink content creation
[11:55] Closing Thoughts